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Healthy Retail

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In the most recent California Healthy Kids Survey, 29 percent of Plumas County’s 11th graders reported trying cigarettes and 15 percent reporting current use. It is obvious that youth are being targeted through advertising and product placement in the retail environment. Plumas County Public Health works with retailers in the county to encourage healthy retail environments.

2016 NEW Laws and Ordinances affecting tobacco retailers

Legal Age to Smoke or Purchase Tobacco: 21
2016 California Senate Bill No. 7
Effective: 6/9/2016 
CA Tobacco 21 Resources
Tobacco products minimum legal age: raises California’s legal smoking age and the age to buy tobacco products from 18 to 21, except for active duty military 18 or older. 
Electronic Smoking Devises are Tobacco Products
2016 California Senate Bill No. 5

Effective: 6/9/2016 
CA Tobacco 21 Resources  Electronic Cigarettes: regulates electronic cigarettes the same as other tobacco products and establish an annual licensing fee on e-cigarette retailers per location.
$265 Annual CA BOE Tobacco Retail Fee
2016 California Senate Bill No. 11
Effective: 1/1/2017
CA Tobacco Retail License Requirements
CA BOE Registration
California State Board of Equalization increased to $265 for Cigarette and tobacco product licensing fees and funding for California’s tobacco licensing, distributor and wholesaler fees.
Plumas County Tobacco Retail License (TRL)
Plumas TRL
Effective: 1/1/2017
Plumas TRL Application
Plumas TRL Q&A       
Tobacco Tax raised $2 a pack
2016 CA Prop 56
Effective: 4/1/2017

 Increases cigarette tax by $2.00 per pack, with equivalent increase on other tobacco products and electronic cigarettes containing nicotine.

Additional Resources:
Lee Law California Business and Professions Code 25612.5
Tobacco 21 Resources California Department of Public Health
Plumas TRL Timeline


Each year, Tobacco Use Reduction Program staff
visit retailers in the county to make sure they are
in compliance with the STAKE act and to educate
them on how to avoid selling tobacco to minors.
Annual compliance checks are coordinated with
the Plumas County Sheriff’s Department, as well.
This year, one in every four stores sold tobacco
to minors

For a closer look at the chart, please click here
A proven way to reduce the rate of illegal tobacco
sales to minors is to implement a tobacco retail
licensing policy. More than 140 communities in
California have successfully lowered their illegal
sales rate through tobacco retail licensing. To find
out more about these types of policies, call
(530) 283-6358.

 YTPS data

 SNAP Partnership.png SNAP ED PARTNERSHIP          

Plumas County’s Tobacco Use Reduction Program works closely with the county’s Supplemental Nutrition Assistance Program Education department. Both programs encourage retailers to create environments that make the healthy choice the easy choice. Click here to learn about Plumas County's SNAP Ed Program.


Plumas County is working with other communities across California to collect data about retail environments. The goal is to improve the health of all Californians by making healthy changes in regards to retail environments.
Click here to learn more about the state-wide Healthy Stores for a Healthy Community effort.

 Healthy Stores for a Healthy Community

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